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UX Design Mobile App

Arcus

Creating a User‑Centered Archery Experience

In partnership with Ace Archers — Archery Range & Pro Shop

Live on the iOS App Store Live on Google Play

Role

Lead UX Designer, UX Researcher, Usability Tester, Interaction Designer, Product Manager

Duration

12+ months / ongoing

Responsibilities

End‑to‑end design from research and concept development to
wireframing, prototyping, visual design, and managing iterative releases through final launch

Tools

Figma, Google Forms

01

Overview

Archers reviewing scores at archery range Archery targets and equipment at range

A mobile app designed to help young archers stay engaged by making their progress visible, meaningful, and encouraging. When archers can see how they're growing, they're more likely to stay curious, confident, and connected to the sport. This app supports that journey through intuitive tracking, gentle guidance, and a focus on long‑term motivation.

02

Problem Statement

Many archers struggle to stay engaged over time due to limited progress visibility, manual and inconsistent tournament tracking, and a lack of tools that support the mental side of the sport. These challenges are especially noticeable among younger or newer archers, who often lose motivation when improvement feels unclear or overwhelming.

The goal of this project is to design a user‑centered archery app that supports archers of all experience levels by making progress easy to understand, simplifying tournament tracking, and providing mental‑training tools that strengthen focus, confidence, and long‑term engagement.

The problem doesn't end with the archer. League managers and club owners face their own version of it: hours of manual setup, scattered communication tools, and league administration that competes with the time they'd rather spend coaching. A tool that serves the people running archery as well as the people doing it removes friction at both ends.

03

Research

I conducted surveys and informal interviews with local archers, league managers, and club owners to understand their motivations, challenges, and reasons for disengaging from the sport. Speaking with both archers and the people who organize their experiences surfaced different but connected pain points: archers struggling to see their progress, and managers struggling to set up the structures that make progress visible. I also reviewed existing archery apps to identify usability gaps and opportunities for a more engaging experience.

Pain Points

1

Lack of Progress Visibility

This pain point highlighted the need for clear, visual feedback that helps archers understand how they're improving over time. Moving forward, I focused on designing progress charts and alternate training views that make growth easy to see and celebrate.

2

Low Motivation Over Time

Seeing how quickly motivation fades, especially for young archers, led me to incorporate achievement systems and engaging milestones. These features are designed to keep users connected to the sport and excited to continue training.

3

Difficulty Tracking Competitive Results

Archers currently rely on manual methods to track tournament, league, and competitive scores, making it difficult to maintain accurate records or see long‑term progress. This insight guided the decision to include simple score importing and organized competitive history within the app.

4

Limited Support for Mental Focus

The absence of mental‑training tools within apps revealed a major gap in the archery experience, shaping the app's focus on mindset, confidence, and mental clarity. This led to features like mental drills and shot‑reflection tools that help archers understand how their mental state affects performance.

04

Personas

Holden Recurve

As a league manager, Holden needs a simple way to track competitive results so he can quickly determine winners and monitor archer progress without relying on manual methods.

Riley Parage

As a young archer, Riley needs a clear, supportive way to track improvement so she can stay motivated and understand her progress even when scores fluctuate.

05

User Journey Map

League participation plays a meaningful role in keeping archers engaged, regardless of age or experience level. Structured competitive environments offer clear progress tracking, consistent milestones, and a sense of accomplishment that can be hard to maintain through casual practice alone. By supporting league management within the app, I aimed to strengthen this ecosystem: making results easier to track, reducing administrative friction, and helping archers stay connected to their community.

For Holden, simplifying league setup and score tracking not only improves his workflow but also directly benefits the athletes he supports. Clear standings, organized results, and accessible progress data contribute to a more motivating and rewarding experience for archers, reinforcing long‑term involvement in the sport.

Persona Holden Recurve Goal: Create account to manage & track league results for athletes
Create Account Set Up League Import / Enter Results Review Progress Determine Winners Share Results
Tasks
  • Signs up for the app
  • Creates personal profile
  • Sets role as league admin
  • Enters league details
  • Creates league schedule
  • Assigns or randomizes lane assignment
  • Creates or approves individual athlete accounts
  • Saves and reviews imported results
  • Accesses score list
  • Reviews updated match details and lane assignments
  • Posts current standings for athletes
  • Identifies top performers
  • Reviews improvement metrics
  • Shares results and standings with athletes
  • Sets up schedule for the next session or season
Feelings
Curious Hopeful Slightly intimidated
Focused Mildly overwhelmed Eager
Relieved Frustrated by manual entry
Motivated Confident Organized
Excited Empowered Satisfied
Accomplished Proud Content
Opportunities
  • Simple onboarding flow for admin
  • Clear role‑selection guidance
  • Pre‑built templates for league setup
  • Auto‑generated schedules and lane assignments
  • Clear confirmation screens
  • Reliable score‑scanning feature
  • Bulk import options
  • Error‑checking for scanned data
  • Clean, visual dashboards
  • Filters for divisions, age groups, bow types
  • Automatic standings updates
  • Automated winner calculation
  • Highlighted improvement trends
  • Exportable data
  • Auto‑generated recap reports
  • Auto‑generated certificates
  • Suggested schedules for upcoming sessions
06

Wireframes

Crazy 8's rapid ideation sketches for Arcus Home page
Home — Crazy 8's
Final paper wireframe for Arcus Home page
Home — Final
Crazy 8's rapid ideation sketches for Arcus Statistics page
Stats — Crazy 8's
Final paper wireframe for Arcus Statistics page
Stats — Final

Release Iteration

Iterated wireframes for new release — Home, Session Selection, and Session Tracker screens
Home · Session Selection · Session Tracker — Iteration
07

Low‑Fidelity Prototype

Tap, swipe, or use the arrows to explore the prototype flow.

Arcus
Start
2 clubs
13
Sessions
405
Arrows
7.4
Avg/Arrow
league - Practice
3/2/2026
354
tournament
2/28/2026
236
Quick Start
Session Type
Practice
Scoring
Tournament
League
Round Type
USA Archery Indoor 18m
USA Archery Outdoor 70m
Custom
Other
Distance (m)
18
Target Face
40cm single
60cm
40cm three spot
Custom
26
8.7
1
Current End
26
X
8
8
Keypad
Target
X
10
9
8
7
6
5
4
3
2
1
M
Undo
Submit End
24
8.0
0
Current End
24
9
7
8
Keypad
Target
Undo
Submit End
Home
Shoot
Stats
Profile
Home
08

Usability Studies

To evaluate the clarity and usability of the core features in the Arcus app, I conducted a hybrid moderated and unmoderated usability study. I began each session by being available to answer questions and observe initial interactions, then allowed participants to explore the prototype independently over several days. This approach helped me understand both first‑impression usability and real‑world usage patterns.

Alongside testing my own designs, I also aimed to learn what users felt was missing from the archery apps they currently use and what additional benefits they wished those tools offered.

Participants & Method

5
Participants
4 archers (ages 15–45, varied experience) + 1 league manager
Hybrid
Study Method
Moderated introduction followed by unmoderated exploration over several days
4
Tasks Explored
Entering scores, viewing progress, importing results, reflecting on current apps

This method allowed me to capture both guided insights and natural, self‑directed behavior.

Key Findings

1

Users wanted quicker access to recent scores

Participants instinctively looked for a "history" or "recent scores" section and felt frustrated when they had to navigate multiple screens to find past results.

2

Progress visuals needed clearer labeling

While users liked the idea of visual progress tracking, some were unsure what certain icons or color indicators represented.

3

League managers needed a faster score‑entry flow

Holden (league manager persona) emphasized that entering multiple scores at once should be quick and error‑proof, especially during busy league nights.

4

Archers wanted more encouragement and context

Younger archers, like Riley, appreciated supportive language but wanted clearer explanations of what their progress meant: “Am I improving? By how much?”

5

Existing archery apps feel fragmented or incomplete

Participants consistently mentioned gaps in the tools they currently use: difficulty tracking long‑term progress, no mental‑focus features, limited league support, too much manual data entry, lack of personalization, and inability to review past tournament data.

These insights validated the direction of the app and highlighted opportunities to differentiate the experience.

What Worked Well

Clean, intuitive dashboard layout
Color‑coded score indicators were immediately understood
Supportive, motivational tone resonated with younger archers
Users appreciated the ability to import scores from previous competitions

Design Improvements Based on Feedback

01

Fixed minor bugs

Resolved issues such as the Quick Start page freezing before fully loading.

02

Simplified the score‑entry flow

Reduced steps and friction for both individual practice and league scoring.

03

Enhanced progress visuals

Added clearer labels and context to charts and indicators.

04

Identified future opportunities

Confidence‑building prompts, robust league management, automated score importing, and personalized progress insights.

Impact

This hybrid study provided a balanced view of both guided and natural user behavior. The insights helped refine the app's core flows and validated the need for a tool that supports both the practical and mental sides of archery. By understanding what users struggle with in existing apps, I was able to design an experience that feels clearer, more supportive, and more aligned with how archers actually train, compete, and grow.

Future Opportunities

Based on user feedback and gaps identified in existing archery apps, several opportunities emerged to further enhance the experience for both archers and league managers.

Automatic Lane Assignment

Reduce manual setup time and minimize errors during busy league nights with auto‑assigned lanes for each session.

Accessible League Standings

A centralized standings hub allowing archers and coaches to quickly check rankings, results, and progress.

Coach‑Athlete Messaging

Built‑in communication for coaching, motivation, reminders, and feedback directly through the app.

Improved Navigation Hierarchy

Simplify the information architecture to reduce cognitive load and make key features easier to find.

09

Launch

With usability insights applied, every screen comes to life. These screenshots capture the launched Arcus app as it first arrived in the App Store.

Home

Home screen top — greeting, Start Session, Dashboards, My Bow Top
Home screen scrolled — Quick Stats chart and score trends Scrolled
Arcus logo modal — mission statement overlay About Modal

Shoot

Shoot page — last score, today's focus, resume session, history filters Overview
New Session setup — session type, round type, equipment, distance, target face New Session — Top
New Session setup scrolled — arrows per end, total ends, location, weather, notes New Session — Scrolled

Calendar

Calendar page — monthly view with event details and competition checklist Monthly View

Analytics

Analytics top — total arrows, best score, sessions, average, sessions chart, score trend Overview
Analytics scrolled — consistency metrics, score trend chart, personal bests Trends & Bests

Profile

Profile top — user info, stats summary, archer profile, equipment locker, achievements Overview
Profile scrolled — training section with pre-shot routine, drill library, mental training, journal Training & Import
Profile scrolled further — community, coaching hub, coach dashboard, settings, sign out Community & Settings

Equipment & Journal

Bow entry — bow type, riser length, brand, draw weight and length, brace height, tiller Bow Entry — Top
Bow entry scrolled — limbs configuration, limb brand, model, size, weight Bow Entry — Scrolled
Journal entry — date, thoughts, mood/focus/confidence ratings, mental and physical state trackers Journal Entry
10

Evolution

Launch wasn't the finish line. It was the moment Arcus stopped being a concept and started being shaped by the people who used it. The weeks following release brought feedback I couldn't have anticipated from research alone: insights about who archers really are, how they actually train, and what they need from a tool meant to grow with them. The updates below reflect that listening. Not a feature dump, but a steady response to what users showed me mattered.

Theme 1 · From Solo Tracking to Shared Practice

Archery is a more social sport than tracking apps tend to acknowledge. Most archers train alongside teammates, learn from coaches, and shoot inside structured leagues. The earliest post‑launch additions were about meeting that reality.

Live Scoring

Live Scoring lets archers shoot the same session in real time, regardless of whether they're standing on the same line. A host creates a room, others join with a short code, and scores update live across every device. A resume banner picks up sessions interrupted mid‑shoot, so a phone call or a coaching break no longer means losing the round.

Create Live Room screen with room code generation for joining live scoring sessions Create Live Room
Live Room Leaderboard showing real-time score standings across joined archers Leaderboard
Live Room Scoring Page showing per-end score entry during a shared session Scoring Page

Coaching Hub & Group Messaging

The Coaching Hub gives coaches a dedicated space to communicate with their archers, privately or in group chats organized around teams or training cohorts. It moves coaching out of scattered text threads and into the same app where progress is already being tracked.

Coaching Hub overview with archer roster and conversation list Coaching Hub
Coaching Hub messaging view with group chat for a team Group Messaging

League Dashboard

The League Dashboard came directly from a request by John Savage, manager at Ace Archers, who was losing hours each week to manual league setup and standings updates. The dashboard lets managers create and run multiple concurrent leagues, while members and visitors can follow standings in real time. It's the first feature in Arcus designed for a different user role entirely: not the archer, but the people running the room they shoot in.

League Dashboard showing active leagues, standings, and management options League Dashboard

Theme 2 · Meeting Archers Where They Actually Are

One of the clearest post‑launch insights was that an archer is rarely just one kind of archer. The same person might shoot recurve indoors on Tuesdays and barebow outdoors on Saturdays. The original app forced them into a single identity. The updates in this theme restructured the app around the truth: identity in archery is plural.

Multi‑Class Profiles

Profiles now support multiple bow classes and divisions, with shooting profiles automatically created for each archery‑style and venue combination. Switching between them takes a single tap, and the rest of the app (stats, achievements, history) adjusts to match.

Original profile page showing single archery class and division Before
Updated profile page with multiple bow classes, division, and active shooting profile selection After

Global Filter Bar

A persistent Indoor/Outdoor and bow‑class filter now lives across Home, Stats, History, and Achievements, removing the friction of re‑selecting context every time an archer moves between screens. The new Home page also surfaces session types (Practice, Live Scoring, Tournament, League) as direct entry points.

Original Home screen with greeting, Start Session, Dashboards, and My Bow blocks Before
Updated Home screen with Global Filter Bar and session type entry cards including Live Scoring After

Smarter Analytics

The original analytics view spread its data across multiple screens, with some metrics getting cut off mid‑chart. The redesign condenses the same information into a single, clear view, and respects the active venue and bow‑class filters, so an archer's outdoor recurve stats are no longer mixed with their indoor compound numbers.

Original analytics view with metrics getting cut off and split across multiple screens Before
Updated analytics page condensing the same data into a single clear view, filtered by venue and bow class After

Theme 3 · Listening to the Long Tail

Some of the most important post‑launch changes came from a single user, a single observation, a single fix. These are the small updates that don't show up in marketing copy but earn long‑term trust.

The Pin Calculation Fix

USA Archery pin levels are a meaningful achievement system for serious competitors, and Arcus's original logic only counted the most recent five sessions toward pin progress. A user with years of imported historical scores reported that those scores weren't being recognized, effectively erasing their existing pin levels. The fix now uses all‑time scores, restoring credit for the work archers had already done before the app existed.

Shot Timer

Like the League Dashboard, the integrated shot timer came from a direct user request. Andrea asked for it so she could stop juggling two apps during practice: one for scoring, one for timing. The timer is built around the USA Archery standard shot clock and defaults its time‑per‑arrow based on the active session type, with manual adjustment available for non‑standard formats. It mirrors the cues archers already know from competition: audio beeps match the familiar tournament pattern, and the display shifts color at the 30‑second warning. The screen rotates automatically with the phone so the timer stays readable however the archer holds it. When the round completes, it returns to the scoring page on its own so the archer doesn't lose their flow. A manual exit is always available.

Shot Timer counting down during a session, with color change at the 30-second warning Active Timer
Shot Timer settings showing default time-per-arrow based on session type with manual adjustment options Settings & Defaults

Shoot Page Improvements

The Shoot page picked up two small but high‑impact additions: a manual entry button for quickly logging completed practice sessions without running a live tracker, and a session‑type filter on the history list so archers can isolate practice, scoring, tournament, and league sessions independently.

11

Results & Takeaways

Key Takeaways

The usability study provided clear direction for refining the core experience of the archery app. By observing both guided and independent interactions, I gained insight into how archers and league managers naturally navigate the interface, what they value most, and where they encounter friction. The improvements made thus far have significantly strengthened the clarity and usability of the app's foundation.

Beyond immediate design changes, the study revealed deeper opportunities to support the archery community. Users consistently expressed a desire for features missing in existing tools, such as better league management, clearer standings, and more personalized motivation. These insights helped shape a roadmap of future enhancements, including automatic lane assignment, streamlined navigation, and communication tools for coaches and athletes.

This project also reinforced my own growth as a designer. I learned the value of giving users space to explore independently, the importance of listening for what isn't being said, and how meaningful it is to design for a community I'm personally connected to.

Conclusion

As a proud member of the archery community, this project is not a one‑and‑done case study for me. It will continue to mature and evolve just as archers do, all through practice, iteration, and a commitment to growth.

My goal is to keep refining this tool alongside the people who inspire it, ensuring it remains supportive, intuitive, and genuinely helpful for athletes and coaches alike.

12

Testimonials

The voices of the archery community ultimately decide whether a tool is worth keeping. These are theirs.

"I've been using Arcus Elite regularly as part of my archery training, and it's quickly become one of my go‑to tools. What stands out most isn't just the functionality. It's how thoughtfully Kristina has designed the experience from a user perspective.

Arcus Elite brings together features that are typically spread across multiple niche tools, but in a way that feels intuitive and seamless. I never have to think about where to go or how to log something. It just flows.

What's been especially impressive is how responsive Kristina has been to feedback. I've shared suggestions based on real training scenarios, and Kristina consistently translates them into meaningful improvements that enhance usability without adding complexity.

Kristina has a strong ability to understand real user behavior, prioritize what matters, and iterate quickly. The result is an app that doesn't just work. It genuinely improves my training experience."

Andrea Benson USA Archery Coach

"Kristina is a phenomenal person. Always pepped up and quick witted. Until a few weeks ago, I only knew her as an archer, but now I see the multi‑faceted qualities she possesses: coach, IT expert, and recently, app developer.

Her app, Arcus, is the best tool I have seen of its kind for an archer. Not only does it allow you to customize and track your practice, it helps you visualize progression and plan for the future. What other apps can only do individually, Arcus can do so much better. You can even import your scores from official competitions with ease. Even better than that, you can do live sessions with friends that use the app, regardless of platform.

This is a very useful and wonderful tool, which now archers outside of our club are taking advantage of. What seemingly started as an in‑house project has turned into something useful for the whole community in the state of Massachusetts. I, for one, can't wait to see what else Kristina will come up with!"

Christian Reyes Archer · Ace Archers

"As someone not really into sports, Arcus is easily my most favorite archery app. The design is clean and intuitive which makes tracking progress effortless. I especially like that I can just quickly tap the screen to mark where I've shot. There's no other app like this!"

Vincent Lee Usability Tester

"I love Arcus! It is the most comprehensive app I have seen. Especially like the chance to score with others and follow their results. My archery coach downloaded it right away, and she has been in the sport for 30 years and has coached many archers who win top podiums."

Elizabeth Vaccaro Archery Coach · Weymouth Sportsman Club